Hi, I’m Paul Gygi

I am an award-winning creative leader and storyteller that has spent 21+ years evolving agencies though transformative creativity. My ambition is to create ideas that shift mindsets, change behaviours, and inspire action at every part of the consumer journey. Making brands easy to love and simple to buy. I find endless joy and purpose in inspiring creative teams, nudging them in the right direction, seeing them flourish. I challenge myself and everyone around me to take creativity to new and unexpected places.

I thrive in delivering insight driven advertising & marketing, driving brand engagement across television, outdoor, digital, brand experiences and shopper/retail channels.

I embrace the idea that communications can help transform a business. No matter what that business may be. If they make plastic fittings, I want to change the way people feel about plastic fittings.