Gardens Of Abundance Collection

The Singleton

We wanted to capture the feeling of an endless moment, made possible through layers of flavour coming together in harmony to create a unique, multi-sensorial expression of pleasure.

Where enjoyment is effortless, time is slow and the world around you disappears to reveal details as captivating as they are abundant.

Omnichannel - Social - OOH - Retail POS - Brand Experience

An endless moment of exquisite flavour captured in a single frame

From the beautiful motion to the majestic stills, we created everything from concept to execution and rolled it out across all touchpoints, including a toolkit for markets to bring it to life.

An endless moment of flavour rippled through every touchpoint

The omnichannel launch saw our suite of assets stretch across the customer journey—from awareness-driving social ads and OOH—to a multi-sensory brand experience and POS centred around tasting and gifting.

We’ve only just launched but we have some captivating results

Outstanding reaction to the creative (Kantar Creative Impact Testing 2024)

In Hong Kong, 50% of those who sampled The Singleton purchased

Watch this space, more results to come

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Highways England