I've never met more passionate people than African football fans. Devoted to supporting a team halfway across the world. They will never feel the ground rumble beneath their feet as the stadium erupts; they will never get to see their team triumph in the flesh. Yet they still believe in them. 

Even from halfway across the world, these emphatic fans feel every tackle, hear the roar of fellow fans willing their team to succeed, watching and obsessing over every facet of the beautiful game. We set out to position Guinness as the taste that goes hand in hand with all of these powerful senses.