Pepsi Max
Fan House
We created a space to make the fans feel like footballers, and tease out their raw passion for the UEFA Champions League final. It all sounds rather conventional, but what we created was anything but. It was an intense fusion of innovative digital design, tactile mechanical craft with a real emotional response.
Check your shoes at the door, leave your expectation in the locker room, welcome to the Pepsi Max Fan House.
Brand experience
A fresher football
This isn’t just football. It’s hype brought to life through Virtual Reality, its bewilderment as you see the coach that you just saw in VR, standing in front of you IRL. it’s the exciting hum fo the crowd as you stride down the tunnel.
Then it’s the main event. A huge digital wall dividing two teams, targets light up on each side and every time you score, the wall closes in on your opponents, reducing their space, and the amount of digital fans lit up ‘on their side’ it’s a Pepsi fuelled tug of war driven by your passion and prowess with a football.
Every roar from every person across every part of the experience powers up the stadium with beams of light flowing into and illuminating the Pepsi stadium.
