5 gum already has the attitude - the pack is dark and ribbed, the flavours are intense and evocative – it’s sexy, not just another boring gum. With flavour enough for two and an intoxicating aroma, it’s naughty wrapped in tinfoil. 

We wanted to bring this intensity to life and lips were the perfect analogy to convey an invitation. Perhaps even more than our eyes, It’s in our pouts that we read warmth, sensuality and passion more potently than just about any other part of our bodies.