Lucozade Energy
Yes List
We were asked to create an on pack promotion. So we created one that get’s you closer to the artists whether you WIN tickets or not. We collaborated with seven of the UK’s biggest up-and-coming artists to design seven limited edition bottles. We locked them in a room with our designers where they created something meaningful, something their fans didn’t already know about them.
We then brought their designs and their stories to life using Augmented Reality. Answering the brief in the most interesting way possible. Winner of three IPM awards: Best Art Direction, Best on Pack, Best Innovation.
In-store - Online
A promotion that gets you closer to the artists even if you don’t win tickets
Everything was a canvas to tell the artist’s story. Starting with the personal bottles, then taking over Lucozade’s website and surrounding shoppers with compelling point of sale to make them aware of our promotion
Building the story behind the bottles
We spent heaps of time with the seven artists, uncovering unknown talents and details about their lives and then brought it all to life with their very own Lucozade bottle-shaped canvases.
